Area Reps, Field Consultants, District Managers and Franchisor, Franchisees & Franchising Success
By admin | March 21, 2010
The Franchisor?s business model that the franchise outlets are operating must always be running by the book. Consistency in brand is one of the greatest gifts to franchising and with franchising being the greatest business model ever created in the history of commerce that means it ranks pretty high up there in what’s important in the business world. To ensure that the franchising company’s business model is being run correctly at all the outlets they need to have managers overseeing the franchisees.
These area representatives, Field consultants and district managers are not merely code enforcement officers, but rather helpers and trainers. When they spot a problem they need to help the franchisees overcome these obstacles and get back with the program as soon as possible. The franchising company success depends on it and if the franchisee is out of compliance then they could have their franchise terminated by the franchisor.
It behooves all members of the franchising company’s team to work together at the unit level and make sure everything is running smoothly and perfectly like a timepiece. Additionally, franchisor support services, sub-franchisors, area developers and master franchises all need to consider this if the franchise system is to truly work and the brand name is to be built. Without consistency and quality at the franchise outlets the brand name is worth nothing. Please consider all this in 2006.
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Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist. |
Topics: Franchise | No Comments »
Which Web Business Model Is Right For You?
By admin | March 20, 2010
Let’s say you’re a furniture dealer and youve decided to sell your products online. What sort of web business model is most suitable for you?
Web business models differ as to the kind of skills and the specific responsibilities involved. Each model also has a particular source of profit. The three most common web business models are:
=>selling physical products =>offering services
=>information delivery.
Product Sales
This is the web business model that comes to peoples mind most easily thanks to major product sales sites like amazon.com or online malls like neimanmarcus.com. This model is about selling physical products that the merchant must ship to his customer upon receiving an online order.
The three main ways to carry on a business under this model is by web storefront, auction site and online mall (a site that sells products from different vendors).
Service Sales
Besides selling products, you can also sell services online. For example, many web designers have their shops which market their web designing service set up in cyberspace. With the popularity of small businesses, especially home-based ones, conducting business via the Internet, there are a number of sites offering services for web business owners. For instance, screensaverbranding.com designs a screensaver that you can offer as a free download to web users to brand and market your web business. Another example is websites offering to write your web copy, so that your site is filled with language and emotion that will entice your prospects to click on the buy button.
Information Delivery
There are several ways, which you can make money by delivering information online. The most common method is making people pay in order to view the information you have posted on your website. This method is used by major companies such as lexisnexis.com as well as home based business owners. On the latter, examples include:
=>Cory Rudls Secrets to their success site where customers pay for an online subscription to Corys in-depth interviews of webmasters who have made it. Making it is defined broadly to mean webmasters who have cracked the search engines to those who make $300,000++ a year.
=>Neil Shearings private site that includes amongst other articles and tools his ad testing reports. These reports share vital information on where to advertise online and where not to put your money. Jim Daniels private members site that comes with his Make A Living Online package also has a section reporting on his web advertising results. See http://adhomebase.com/make-a-living.htm for more information.
=>The Affiliate Bootcamp, which covers extensively all angles related to how to earn a paycheck every month marketing other merchants products. For more information, visit: http://www.AffiliateBootcamp.com/g.o/valtay
Of course, e-commerce possibilities are only limited by the boundaries of your imagination. And there is no rule saying that one or two or even all of the above models cannot be combined. If you come across a model that I haven’t mentioned, you are most welcome to email me at clientservices@adhomebase.com. I will share your insights with the other readers together with a plug for your site too. 
Valerie Tay is the editor of BizBytes Newsletter. Written in an easy-reading style, this ezine is packed with practical and powerful tips on building, growing and marketing your business. New subscribers receive a FREE bonus eCourse. http://adhomebase.com/bizbytes.htm
Topics: Business model | No Comments »
