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Franchising Companies; Franchise Selection Committee and Candidate Profile Forms
By admin | March 18, 2010
Franchising companies must be very careful to only allow top-notch individuals to become franchisees because that is the only way to have high performance team members. How can you ensure that you’ll only have the best of the best? This is where you need to take a systematic approach to the candidate profile application forms.
It is much the same as a human resource director would look at an employee r?sum? and application form only it is so much more important that I recommend that the franchising company go one step beyond. I recommend that they form a franchise selection committee where people can evaluate each incoming potential franchisee.
The franchise selection committee should be made up of at least two franchise executive staff, a franchise trainer, one vendor and an outside person. I further recommend that on this franchising committee is it least to actual franchisees.
This is because the incoming franchisee will affect the brand name of the franchisor and therefore impact the other franchisees if they do not do a good job in their franchised outlet. Also realize that franchisees on the selection committees will be much more harsh on the franchisee coming in than would franchisor staff.
Let’s face it finding the very best franchisees is not easy especially with unemployment at an all-time low and there are not as many people right now looking to buy franchises. So a franchisor might tend to be a little lenient on the franchise selections, but that would be a mistake. It is much easier to terminate a franchisee before they start then to try to terminate a non-performing or renegade franchisee once they are in the Franchise System. Please consider all this in 2006.
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Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist. |
Topics: Franchise |
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