« Social Networking: The New Way To Build Your Business Franchise | Home | Guide to Google Adwords - Target your Adwords Campaign for Motivated Visitors »
Second Tier Pay Per Click
By admin | December 5, 2009
This article is about the use of second tier pay per click search engines to gain traffic for your websites. By second tier I mean everyone but Google Adwords. I’m sure Yahoo & MSN take offense to this comment, but it’s where we are now. Google Adwords is a given. If you’re an internet marketer you are most likely already using them so this article is about the other players and where they fit in.
Yahoo is my #2 Pay Per Click choice. I don’t get nearly as much traffic with Yahoo as I do Google and their 10 cent min. bid means I can’t use it promote some lower converting products (you can still make money wit a 5 cents EPC if you’re only paying 2 cents per click at Google) but I find that the traffic I do get from Yahoo is of extremely high quality, in fact for some keywords I get a higher conversion rate with Yahoo than I do with Google. It’s more difficult to get listed with Yahoo than most other search engines but I think it’s definitly worth the trouble. 9/10
After Yahoo! there is a sharp decline in the quality of pay per click advertisers but there are still some other opportunities that may be worth your time.
Enhance is a smaller player and you will definitly not see the conversions of Yahoo! or Google here. But I have seen some results with them. With these smaller search engines you usually have to do some testing to see what works with them. The positive of course is that there’s much less competition than Google & Yahoo. Another positive is that they are currently offering a $25 deposit bonus.
Search123 is another small player that may be worth your time. I’ve had some success with them as well. They also give a $20 deposit bonus.
Now which small Pay Per Click engines should you avoid? Kanoodle & Brainfox. These two are absolutely awful. They will send you a ton of traffic but it’s all junk and will not convert. Your money will evaporate. I made the mistake of trying both of them myself. I definitly advise staying away from them.
No mention of MSN Adcenter? Well while MSN figures to be the #3 player for now they are in beta mode and not accepting new advertisers. I’m in with them as a beta tester and they truly are in beta, I have had good conversions with them but there have been many bugs and I’ve had a hard time getting my ads up and running.
Look for more articles on affiliate internet marketing in the future from AffiliateHow2.com
About the Author
I’ve been a full time affiliate marketer since the summer of 2005. In February of 2005 I got sick of my job and decided I would find another way to make money. I had never even heard of affiliate marketing before despite being a pretty big internet user but it didn’t take much research on how to make money online before I came across affiliate marketing. Affiliate marketing has changed my life, it lets me do what I want with most of my time.
Topics: Pay Per Click |
Comments
